Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for an F1 team – after McLaren was appraised at £3.5bn in a change of ownership structure in September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

The 53-year-old would stay on as team principal and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on this. The governance of the team will remain unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a substantial rise in worth of Mercedes F1 since Ineos acquired its share for £208m in 2022.

The rise reflects the growth in market values of F1 teams recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and earned over $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film to date.

Present Performance

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Breanna Henderson
Breanna Henderson

A technology journalist and digital strategist with over a decade of experience covering emerging tech trends and innovations.